Ultimate Guide to Email Send Best Practices

Ultimate Guide to Email Send Best Practices (Part #1) — Mi Creatives

Topics covered:
1. Email Is Still Gold
2. Email Best Practices: Start with a Basic Strategy
3. Build Your Email List

Email Is Still Gold

When looking at ROI and engagement, email can be a powerhouse addition to your business, especially when you use email to send best practices effectively.

• Emails have 50 to 100 times higher click-through-rates when compared to Facebook and Twitter.
• For every $1 marketers spend on email marketing, they receive $42 in return.

Businesses that start using email marketing effectively will keep using it as a key strategy in their toolkit and look for ways to expand their efforts through automation.

Email Best Practices: Start with a Basic Strategy
We know it can be exciting to get your first send off the ground, but take two steps back before jumping in. Create a plan of attack for the type of emails you want to send, how often they should be sent, and the type of content that will be in them so that you can start sending them at a regular cadence. This will stop you from getting into the trap of sending sporadically or whenever something comes up, which can be bad for your health.

Build Your Email List
If you have opt-in forms on your site currently and you’re not seeing a good number of signups (and your website traffic is good) it’s time to review and optimize to create a signup form that converts.

Make your opt-in forms work for you! They should be unavoidable and, no, we don’t mean a frustrating-to-close pop-up, but if the only way to sign up for the list is through a pop-up then that is not enough. Make sure if a user lands on the site and moves around it, they can still easily see the super awesome mailing list sign-up.

To be continued. Follow me and come back for the next one.

If you need any marketing services: Mi Creatives

#emailmarketing #bestpracticesemailmarketing #marketing #strategy